Retailers should never underestimate the power and impact of visual appeal. Great visual merchandising needs to engage with the customers and tell a story. It needs to surprise and inspire consumers and entice them into the stores with the ultimate purpose of maximising sales.
The customer engagement starts even before they have set foot in a store, so a window display full of visual impact is crucial. This is particularly true in an age where most consumers passing by shop fronts have their eyes on their phones rather than the shop windows. Studies have shown that you only have 3 seconds to catch the customers eye so Visual Merchandisers need to introduce concepts that are unique, innovative, fun and above all eye catching.
Incorporating quirky art with your window displays does exactly that. It is an entertaining and effective way to attract customers into a store. Sahling Perfume store in Hamburg has combined art with product perfectly as it encourages the customer to take a closer look and ultimately entices them to enter the store.
