CLIENT
Digi Direct
BRAND
Leica
BRIEF
Double Impact Displays was given a brief to install a window display into Digi Direct an independent camera retailer in Sydney CBD conceptualising the positioning statement on both the Clooney Leica Camera and the TL2 Camera.
CHALLENGE
The challenge was to bring the moods together in a small space.
SOLUTION
Double Impact Displays designed a backdrop to draw the viewer into the window. Using Xboard plinths, header cards and decals as props the window came alive blending the two moods of the statement pieces.
RESULT
A statement window merging the Clooney and TL2 moods together. Utilising a small space, the window transformed into an industrial chic environment complimenting the brand to give the Leica camera aficionado a full appreciation that these cameras are available in Digi Direct.
