‘Retailers must adapt or die if they want to thrive in the future’ – World Retail Congress.
With the increased use of technology and the fact that consumers are leading faster-paced, busier lives – retailers need to be constantly innovating to keep their customers’ attention.
This month we have taken an interest in some of the world’s biggest global brands and the great strides they are taking in innovation to capture and retain customers:
McDonald’s
Acknowledging all markets and indeed customers are different, McDonalds adapts their restaurants and menus to reflect the unique location they are in. From chandeliers and macarons to ski slope locations and gelato bars. Each McDonalds is certainly a different experience.
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Walmart
Automating their bricks and mortar stores with robots and apps is on the agenda for Walmart to reduce costs and encourage customers to come into the store, rather than shop online.
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New York, New York
Retailers are launching their innovative retail experiential stores in Manhattan to leverage its diverse clientele and create buzz and enthusiasm for their new ideas.
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Zara
Customer-centric Zara continue to innovate and break out of traditional marketing moulds through the use of technology and creation of their 4Es marketing concept.
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