NINTENDO
Client
Nintendo
Brand/Product
Super Smash, Nintendo switch and Pokémon Christmas
Brief
To install all point of sale for the What’s Hot Endcap primary position in the games department and Window in JB Hi-fi. This comprised of banners, backing paper, Nintendo logo-branded footer and loop DVD.
Challenges
Smaller windows could not accommodate the 3 titles and featured Super Smash Hero’s and Pokémon only. However the bulk of the stores were able to accommodate all 3 titles for maximum effect on the campaign drive. 
Solutions
With end to end management we were able to achieve speed to market and tight installation time frames with no re-visits required. Rolled out nationally within 72 hours!
Results
The design of the windows certainly packed a punch boasting a promo opportunity for 3 campaigns:
  • Super Smash
  • Nintendo switch
  • Pokémon
The Nintendo branding made a great IMPACT in contrast to the yellow store shop front and featured a real call to action.
Testimonials
Games Managers reported that there have been a number of enquiries made as a direct result of the window campaign. 
NINTENDO1