Client Name:



Dell PC Fixture


To highlight the latest gaming laptops on existing tables in JB Hi-Fi Aust & New Zealand’s stores.

The objective was to create an illuminated display in Dell corporate colours to enhance Dell and Alienware computers. 


The execution was to ensure the display utilised the retail space whilst being distinguished against the other brands.


This was achieved by drawing attention to the product through both illuminated header and lit table toppers. The display showcased 6 laptops. The bright futuristic hovering displays elevated the gaming laptops dominating the competition and enticing the customer to come and play. The display was a plug and play installation solution

What was the end result?

The fixtures that were installed have helped Dell cement its #1 position in JB for PC gaming in terms of share and revenue. The overall feedback has been overwhelmingly positive from JB staff and customers.