National Launch for Borderlands Gearbox Software game
Gamers are highly invested in the entire experience of any game release; our challenge was to instantly capture this interest and convert the sale thru the doors of JB HI FI visually.
To launch the national release of Borderlands 3 game to Xbox and pc gamers across Australian featuring window displays in 198 JB Hi Fi stores.
National Window designs that required design, manufacture and installation with a live compliance report on 198 retail windows.
10 flagship stores were given an increased budget for higher impact graphics.
Time frame to turn around the project was under 3 weeks including flagship store design and installation.
Fast turnaround, in-house capabilities meant we were not relying on another party to deliver any part of the campaign. We were able to print through the night and airfreight the POS over night gaining us 2 weeks production reduction.