Bang + Olufsen Chinese New Year Window

Client:

Bang & Olufsen Bang & Olufsen is a high-end luxury Danish consumer electronics company that designs and manufactures audio products, television sets, and telephones.

Interesting Background to the Brand

It all started in 1925, when two engineers, Peter Bang and Svend Olufsen, began a modest production of radios in the attic of the Olufsen family home, ‘Quistrup’. The company of ‘Bang & Olufsen‘ was founded on 17 November that same year by the two young engineers who shared a passion for radio transmissions.

Brand/Product:

Chinese New Year Windows

Brief:

To design, manufacture and install window decals celebrating Chinese New Year in B&O’s Westfield Bondi Junction NSW and Chadstone VIC Flagship stores.

Solutions

We designed and printed elegant Chinese Flowers for the Chinese New Year promotion for the external surface of store the windows. We combined custom designed, digitally printed graphics with a white vinyl decal border reflecting the restraint end elegance of the B+O brand combined with traditional Chinese motifs.

What was the end result? 

A visually appealing, high end window display celebrating Chinese New Year 2020.

The benefits of using vinyl decals for the customer include:

Affordable promotional material adapts well within the corporate guielines

Fast to install, enabling us to reduce the cost substainally

Durable vinyl

– Crisp, colourful images and lines can be achieved in the artwork

Easy to remove – using this type of low tac vinyl we are able to remove without leaving residue on the glass. High tac or semi perm vinyl requires more time to scrape off when removing resulting in increased costs.

Feedback

‘Bang & Olufsen bring its customers a highly distinctive and exclusive range of audio visual entertainment products combining technological excellence with emotional appeal.’

It’s vital all displays and promotion material we design or manufacture for them follow the guidelines and are in line with the brands core guidelines.

Adhering to these guidelines and exceeding expectations resulted in very positive client feedback. They were thrilled with the results as were their customers.

Bang + Olufsen CNY Windows