CLIENT NAME:

Audio Technica for Tech 2 Go stores

BRAND/PRODUCT:

Audio-Technica

OBJECTIVES:

Audio Technica required a retail solution to display their state-of-the-art headphones and rolled out nationally to Tech 2 Go stores.

BRIEF: 

The client brief was to create a unique interactive display that engage the consumer, educate, and provide a platform to encourage product trial and demonstration.

CHALLENGES:

We wanted to achieve a balance of creativity, interactivity, and brand protection to captivate in ways that engage tech-forward audiences and music enthusiasts.

SOLUTIONS: 

2 Displays were produced per store consisting Timber, acrylic and LED lighting, Video screens and Audio tracks.

Designed and manufactured in-house, this was a collaborative effort by the skilled members of our team – industrial designers, CAD operators, project managers, installers, and our compliance team.

Handling every element of the project in-house meant we could collaborate and adapt quickly and easily as the project needs changed.

FEEDBACK:

Feedback from the client and staff within Tech 2 Go stores confirmed the display has achieved brand stability and elevation within the chain. A significant surge in sales was experienced as a direct result of the new brand awareness and grouping products together.